The Challenge
Azur Games needed a unified set of monetization and user acquisition solutions to grow their business in the highly competitive hyper-casual market.
Azur Games is an international mobile game developer and publisher that focuses on creating diverse and exciting in-game worlds.
Location
Nicosia, Cyprus
Company Size
200+
Founded
2011
The Solution
Just days after implementing AppLovin’s monetization solution, MAX, and user acquisition solution, AppDiscovery, Azur Games’ overall revenue took off. Their hit game Stack Ball quickly became the most popular game in the Google Play Store and stayed at #1 for several months.2
The Results
Using MAX and AppDiscovery, Stack Ball reached #1 on Google Play.2
160%
increase in revenue2
3x
increase in installs driven by AppDiscovery3
After integrating MAX, Azur Games saw revenue growth of 160% QoQ. And with more than 83 million installs on Android in Q2 2019, Stack Ball was the most downloaded game worldwide for an entire quarter. Ultimately, the success of Stack Ball expanded Azur Games’ presence in the hyper-casual market.
In Summary
Increased Revenue
Azur Games built a competitive monetization strategy with MAX. With the increased competition from six in-app bidders, Stack Ball increased both LTV and ad revenue by 160%.1
Massive Scale
Azur Games leveraged AppDiscovery to automate their user acquisition and generate long-term growth. Ultimately, Stack Ball surpassed 250 million installs.4
1
Sensor Tower: April 1, 2019 – July 1, 2019
2AppLovin platform: April 1, 2019 – July 1, 2019
3AppLovin platform: September 7, 2020 – September 9, 2020
4Sensor Tower: April 1, 2019 – December 31, 2020
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